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This is a quality system aimed at organisations dealing with the public, including voluntary organisations that receive at least 10% of their funding from the public sector. It looks at the standards of service delivery, checking that the organisation is placing customers at the centre of everything it does; its focus is on customer satisfaction (needs). The standard is externally assessed, with re-assessment every three years. Applicants are encouraged to network with others working to achieve the award through quality networks and events across the UK. The Charter Mark is currently being repositioned, from an award to a standard. Few VCOs currently hold the Charter Mark; there are attempts to make it more flexible and relevant - and hence appealing.
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